Text Ads Vs Banner Ads

There is a lot of debate as to which form of online marketing is better, text ads or banner ads. In reality, both have their advantages and disadvantages. When you are deciding on what form of online advertising you want to use, you must assess your product and your budget to decide what will best meet your needs. To help you, let's take a look at some of the pros and cons of both.
Text Ads

About In-Text advertising

In-Text advertising is a method of online advertising that inserts text link advertisements within the content of a website. Usually, the links will appear as double-underline hyperlinks within the website’s content itself. Upon a hover of the mouse over such a hyperlink, a floating informational bubble opens with content from an advertiser. If the hyperlink is clicked, the visitor is directed to the advertiser’s landing page; otherwise, when the mouse is moved away from the hyperlink, the bubble disappears.

Although contextual advertising in general refers to the inclusion of advertisements adjacent to relevant online context (e.g., GoogleAdSense), in-text advertising places hyperlinks directly into the text of the webpage. Most in-text advertising has the following characteristics: