Text Ads Vs Banner Ads

2010-05-17T19:53:00.002+07:00

There is a lot of debate as to which form of online marketing is better, text ads or banner ads. In reality, both have their advantages and disadvantages. When you are deciding on what form of online advertising you want to use, you must assess your product and your budget to decide what will best meet your needs. To help you, let's take a look at some of the pros and cons of both.
Text Ads

Text advertising is a form of online advertising in which a line of text is backed up by a hyperlink and when clicked on will take a potential customer directly to your web site.
Text ads are good because they are generally lower in cost than banners, they are simple and a lot of web sites accept them. They are also good when you are looking to work your advertisement directly into particular content on a web page. You can sometimes even have content built around your advertisement, or they can mention your product by name. In general, text advertising works better for products that are more of a service like insurance, health care, financial advice, etc.
The downfall of text advertisements is that they are sometimes just too simple. For certain products, they don't give enough description to make a potential customer want to click on the text.
Banner Ads
Banner ad advertising refers to ads that are placed at various points on a web page, but are not written into the text. Like text ads, a banner ad can be clicked on and the potential customer will be instantly linked to your web site.
Banner ads are good because they create branding through name and logo recognition, they add visuals to the content of the web page, they visually display your product and they provide much more information than just a line of text. Advertising banners work best for anything that people will want to see before they buy. Products from fashion apparel, to electronics, to home goods and more make good banner ads.
On the other hand, advertising banner ads are blatantly advertisements and some people choose not to use them because they think that web surfers have trained themselves to block out this form of advertising.

Jane Stone is an online marketing expert and has consulted multiple small businesses on building effective internet campaigns. She currently heads marketing for http://www.pointbanner.com an online banner design service.

Article Source: http://EzineArticles.com/?expert=Jane_Stone

About In-Text advertising

2010-05-16T04:46:00.005+07:00

In-Text advertising is a method of online advertising that inserts text link advertisements within the content of a website. Usually, the links will appear as double-underline hyperlinks within the website’s content itself. Upon a hover of the mouse over such a hyperlink, a floating informational bubble opens with content from an advertiser. If the hyperlink is clicked, the visitor is directed to the advertiser’s landing page; otherwise, when the mouse is moved away from the hyperlink, the bubble disappears.

Although contextual advertising in general refers to the inclusion of advertisements adjacent to relevant online context (e.g., GoogleAdSense), in-text advertising places hyperlinks directly into the text of the webpage. Most in-text advertising has the following characteristics:

- The text associated with an advertisement is identified by a double-underline to differentiate it from regular hyperlinks.
- An in-page bubble containing advertising content appears when the cursor is positioned over the corresponding text.
- When the mouse is moved away from the double-underline hyperlink, the bubble disappears.
- If the reader is interested in learning more about the product being offered, he can simply click on the ad bubble to go to the advertiser's site.
- Some examples of in-text ad providers include Vibrant, HOTWords, Infolinks and Kontera

Infolinks, Inc. is a leading provider of In-Text advertising that enables online content publishers to benefit from premium In-Text ads without any risk while keeping most of the advertising revenue. Established in 2007, Infolinks already leads the industry with the most attractive business model and guarantees the highest revenue sharing basis to all partners.

These links are part of a pay per click advertising program called Infolinks. Infolinks is an In Text advertising service: they take my text and create links within it. If you hover with your mouse over these double underlined links, you will see a small dialog box containing advertisement related to the text marked. You can choose to, either move the mouse away and go on with your browsing, or to press on the box and go to the ad which is relevant to our text. Click here to learn more about Infolinks Double Underline Link Ads .

in-tekslink-advertising

Text Ads Vs Banner Ads

About In-Text advertising